Creativity – you're either born with it or you're not. Right? Wrong. In this #throwback episode, DG sits down with Allen Gannett, hot on the heels of the release of his book new book "The Creative Curve: How to Develop the Right Idea, at the Right Time." Together, Allen and DG unpack the lessons in the book (buckle up, it features interviews with over 25 creative geniuses, from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs). Plus, Allen walks DG through the four laws of creative success and the common patterns behind creative achievement (so you can steal them for the next thing you're working on).
On this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post (https://drift.ly/better-marketer) on LinkedIn). And he's not talking about a better leader or hiring manager. An actual marketer. Want a sneak peek? Dave talks copywriting, the six principles of influence, empathy, learning to sell and how to be real (hint: use audio and video).